68 Degree Chicken | Advertisement
Ad Designs
Tools Used: Canva
Developed a series of ad creatives tailored to different campaign briefs, ensuring each visual aligns with specific marketing objectives and target audiences.
Promotional Ads
Benefit-Driven Ads
For this brief, I was tasked with creating ads that highlight the benefits of consuming chicken. After conducting research, I identified key nutritional benefits and translated them into concise, impactful keywords to ensure the message is clear and easily understood at a glance.
Pain-point Solution Ads
A series of pain-point driven ads were designed to address common frustrations around meal prep and dieting. By highlighting relatable issues such as lack of convenience and unenjoyable healthy meals, the visuals position 68DC products as an easy, satisfying solution.
Comparison Ads
Comparison-based ads were created to visually contrast the product against less healthy alternatives. Through clear side-by-side comparisons of nutritional values and outcomes, the design emphasises 68DC product’s benefits in a simple and easily digestible way.
Motivational Ads
Lastly, I’ve developed motivational ad creatives that tap into fitness goals and aspirations, using bold messaging and clear nutritional callouts to position the product as a key part of a healthier, high-performance lifestyle.
This series of ads were targeted to promote the ongoing promo code, ‘PREP2026’. It highlights the protein numbers of each product but the promo code will always remain the highlight of the ad to increase potential customers