Having a home-based matcha café has always been a strong passion of mine. As I began experimenting with different matcha drinks and sharing them with friends and family, I found myself increasingly drawn to the idea of building a small brand around it.

This project explores the visual identity of match(a), a conceptual home-based matcha café. The branding reflects a calm, minimalist aesthetic inspired by Japanese tea culture, focusing on clarity and warmth.

For this concept, I developed a range of brand assets including cup packaging, digital menus, social media visuals, and product presentation designs.