Personal Works | Home Based Cafe - match(a)
Tools Used: Adobe Photoshop, Canva, Midjourney AI
Having a home-based matcha café has always been a strong passion of mine. As I began experimenting with different matcha drinks and sharing them with friends and family, I found myself increasingly drawn to the idea of building a small brand around it.
This project explores the visual identity of match(a), a conceptual home-based matcha café. The branding reflects a calm, minimalist aesthetic inspired by Japanese tea culture, focusing on clarity and warmth.
For this concept, I developed a range of brand assets including cup packaging, digital menus, social media visuals, and product presentation designs.
Conceptual Images
Bestseller Poster Design
Matcha Drink Menu
Social Media Posts
Social Media
Instagram Profile
This profile was designed to feel like an extension of my space: calm and inviting. It reflects how I personally enjoy matcha: slow, simple, and part of everyday moments.
Instagram Posts
I focused on presenting the drinks in a way that feels satisfying and real by highlighting textures, colours, and combinations that I personally like and experimented with.
Cup Packaging
Instagram Posts
These posts introduce match(a) in a straightforward and approachable way, sharing what matcha is and why I enjoy it, especially for those trying it for the first time.
Instagram Posts
These posts focus on clarity and trust: guiding customers on how to order, while also sharing my choice of using Marukyu Koyamaen matcha powders, reflecting the quality I want to serve.