Personal Works | PlayMade
Tools Used: Adobe Photoshop, Adobe Illustrator, Canva
I wanted to reimagine how PlayMade’s visual identity could be expressed through a seasonal campaign. Drawing inspiration from the comforting and nostalgic qualities of longan, I explored a softer art direction centred around warmth, familiarity and emotional connection. Through a palette of muted pinks and earthy tones, handwritten typography, and delicate floral elements, I aimed to create a visual experience that felt both inviting and memorable while staying aligned with PlayMade’s approachable brand personality.
Concept Images
Digital Screens
The design was also adapted for digital screens, where the soft colour palette and clear composition remained visually impactful across both portrait and landscape formats while maintaining a consistent campaign experience.
Creative Direction
For this campaign, I explored a softer visual language centred around feelings of warmth and nostalgia. A muted palette of dusty pinks and earthy tones was selected to evoke comfort and familiarity, while the handwritten treatment of "Longing For You" helped communicate a more personal and heartfelt message.
The final composition balances product visibility with atmospheric styling, creating a campaign that feels both inviting and emotionally resonant.
Instagram Posts
A series of Instagram launch assets developed to introduce the Longan Series, balancing product-focused visuals with a soft, lifestyle-driven aesthetic to create a cohesive campaign identity across social platforms.