I’ve always been drawn to skincare, especially the idea that it can just be simple, effective and thoughtfully designed. As a huge fan of Korean skincare products and the way these brands approach both formulation and marketing, I became increasingly interested in how visual design shapes the overall product experience.

This project explores the visual identity of Velune, a conceptual skincare brand centred around hydration and skin barrier support. The branding reflects a refined, minimalist aesthetic, focusing on clarity, balance, and a sense of calm.