68 Degree Chicken | Social Media
Instagram Posts
Tools Used: Canva, Adobe Photoshop
A social media content series designed to promote 68 Degree Chicken through a balanced mix of flavour-focused, product-led, and lifestyle-driven posts. The content highlights the brand’s unique inner fillet cut, showcases the different flavours, and educates audiences on the nutritional benefits of high-protein meals. Complemented by motivational fitness messages and simple meal inspiration, the posts position 68 Degree Chicken as a convenient, healthy protein choice for busy individuals and fitness-focused consumers.
Flavour Feature Posts
A series of promotional visuals were created for the Rally Protein Bars, featuring four flavours: Chocolate Chunk, Cacao Caramel, Injeolmi, and Green Tea Latte. Each visual was designed with flavour-specific colours, textures, and ingredients to help viewers easily imagine the taste and character of each bar.
In addition to showcasing the flavours, the visuals also highlight a promotional code that allows customers to purchase each bar at a reduced price of $2 per bar, encouraging both product discovery and purchase.
Product Highlight Posts
Additional promotional visuals were created to highlight different products through engaging concepts.
The Rally Protein Shake uses a search bar concept to address common consumer concerns, positioning it as a more enjoyable alternative. The Green Tea visual features both the drink and bar to showcase multiple ways to meet protein intake, while the Barramundi visual highlights the Assam flavour through bold, appetising presentation.
Educational & Motivational Posts
Carousel posts were used to build motivation progressively, guiding viewers through a sequence of messages that reinforce the importance of protein and healthy habits. This step-by-step format helps create a stronger narrative and encourages continued engagement through swiping.
Meal Inspiration Posts
A series of product highlight posts were designed using lifestyle-driven visuals to showcase how Calobye fits seamlessly into everyday routines. The focus is on relatability and positioning the product as a convenient, enjoyable daily habit.
A carousel-style product highlight was designed to guide viewers through the product’s key benefits in a structured, sequential format. This storytelling approach allows information to be broken down into digestible steps, making it easier for users to understand the value while encouraging interaction through swiping.
Single-image posts were designed to deliver quick bursts of motivation through bold, goal-oriented messaging. This format allows viewers to instantly connect with aspirational cues and reinforces the product as part of achieving those goals in a fast-scrolling environment.
Storytelling Posts
Meal inspiration posts were designed to showcase different ways the product can be enjoyed, highlighting its versatility across various meal combinations. The visuals aim to inspire viewers with simple, practical ideas for incorporating the product into their daily meals.
Storytelling posts were designed to present the product journey in a structured, step-by-step sequence, from sourcing to final consumption. The visuals aim to build trust and transparency while providing a clearer understanding of the product’s value and experience.