68 Degree Chicken | Social Media
Instagram Posts
Tools Used: Canva, Adobe Photoshop
A social media content series designed to promote 68 Degree Chicken through a balanced mix of flavour-focused, product-led, and lifestyle-driven posts. The content highlights the brand’s unique inner fillet cut, showcases the different flavours, and educates audiences on the nutritional benefits of high-protein meals. Complemented by motivational fitness messages and simple meal inspiration, the posts position 68 Degree Chicken as a convenient, healthy protein choice for busy individuals and fitness-focused consumers.
Flavour Feature Posts
A series of promotional visuals were created for the Rally Protein Bars, featuring four flavours: Chocolate Chunk, Cacao Caramel, Injeolmi, and Green Tea Latte. Each visual was designed with flavour-specific colours, textures, and ingredients to help viewers easily imagine the taste and character of each bar.
In addition to showcasing the flavours, the visuals also highlight a promotional code that allows customers to purchase each bar at a reduced price of $2 per bar, encouraging both product discovery and purchase.
Product Highlight Posts
Motivational / Lifestyle Posts
Additional promotional visuals were created to highlight different products within the brand’s range while presenting them in engaging and relatable formats.
For the Rally Protein Shake, the visual was designed using a search bar concept that reflects common concerns consumers have about protein shakes, such as taste, texture, and overall experience. This approach allows the design to address these questions directly, positioning Rally Protein Shake as a more enjoyable alternative that delivers high protein while tasting like a dessert.
For the Green Tea flavour, the visual features two complementary products: the Wizus Protein Drink and the Rally Protein Bar. By pairing both items in a single composition, the design targets consumers who enjoy green tea flavours while also highlighting options for those looking to maintain their protein intake through different formats.
The Barramundi visual focuses on promoting the Assam flavour, presenting the dish in a bold and appetising way to emphasise the rich and aromatic qualities of the sauce while showcasing the convenience of the ready-to-enjoy meal.
Educational / Nutrition Posts
The first launch post is published at the exact moment the product officially goes live, revealing the Calobye Sparkling Drinks to the audience.
To maintain momentum and keep the launch visible in the audience’s feed, two follow-up posts are released the following day, each highlighting a different flavour and reinforcing the key product benefits.
Meal Inspiration Posts
A series of post-launch posts were designed to continue promoting the Calobye drinks by spotlighting their key nutritional benefits, particularly the protein content and calorie count.
With fitness enthusiasts and health-conscious individuals as the primary target audience, these visuals highlight the drink’s functional value (85 Calories / 18G Protein), helping viewers quickly see how the beverage can fit into their workout recovery and daily nutrition tracking.
A series of promotional visuals were created for the Rally Protein Bars, featuring four flavours: Chocolate Chunk, Cacao Caramel, Injeolmi, and Green Tea Latte. Each visual was designed with flavour-specific colours, textures, and ingredients to help viewers easily imagine the taste and character of each bar.
In addition to showcasing the flavours, the visuals also highlight a promotional code that allows customers to purchase each bar at a reduced price of $2 per bar, encouraging both product discovery and purchase.
A series of promotional visuals were created for the Rally Protein Bars, featuring four flavours: Chocolate Chunk, Cacao Caramel, Injeolmi, and Green Tea Latte. Each visual was designed with flavour-specific colours, textures, and ingredients to help viewers easily imagine the taste and character of each bar.
In addition to showcasing the flavours, the visuals also highlight a promotional code that allows customers to purchase each bar at a reduced price of $2 per bar, encouraging both product discovery and purchase.