Personal Works | Velune Serum
Tools Used: Adobe Photoshop, Canva, Midjourney AI
I’ve always been drawn to skincare, especially the idea that it can just be simple, effective and thoughtfully designed. As a huge fan of Korean skincare products and the way these brands approach both formulation and marketing, I became increasingly interested in how visual design shapes the overall product experience.
This project explores the visual identity of Velune, a conceptual skincare brand centred around hydration and skin barrier support. The branding reflects a refined, minimalist aesthetic, focusing on clarity, balance, and a sense of calm.
Social Media
Instagram Profile
A cohesive Instagram profile designed to reflect Velune’s clean, minimal identity, with a focus on clarity and ingredient-led storytelling.
Instagram Posts
An ingredient-focused series designed to educate while maintaining a refined aesthetic, using distinct visual treatments to represent each key ingredient.
Campaign Posters
Instagram Posts
Introductory posts created to establish the brand’s tone and visual direction, combining product-focused imagery with soft, editorial compositions.
Instagram Posts
Product-focused posts highlighting benefits and results, balancing informative content with clean, premium visuals for a more elevated brand feel.
Campaign posters exploring Velune’s visual language through hydration, texture, and minimal product-focused compositions.